Alibaba launches U.S. network to access 500 million customers
July 17, 2017 Category Retail, Weekly
Alibaba announced the launch of a U.S. business network that connects small-scale manufacturers to U.S. companies already selling to Chinese consumers on Alibaba’s Taobao sales platform, providing easier access to more than 500 million consumers. The Taobao Global U.S. Merchants Network has more than 300 Taobao Global merchant members. These merchants can sell products made by small- and medium-sized U.S. companies to “more than half a billion consumers on Alibaba’s platforms”, it said. Alibaba aims to have two billion customers buying on its platforms within the next 20 years, Alibaba Vice President Brian Wong told reporters ahead of the company’s Gateway ‘17 event in Detroit last month, where Chairman Jack Ma welcomed thousands of U.S. SMEs. Alibaba is aiming to derive about 40% of revenue from international transactions within the next five years. U.S. small businesses on the network will have access to a centralized platform, “where they can connect with and sell their products to experienced Taobao Global merchants who sell to Chinese consumers”, according to an Alibaba statement. Alibaba will also organize training seminars on a regular basis on logistics and other e-commerce issues to help merchants in the network better identify industry trends and improve the experience for U.S. suppliers and Chinese consumers.
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