Bentley launches CNY4 million SUV
October 26, 2015 Category
Automotive, Weekly
British car brand Bentley is targeting luxury SUV buyers in China with its new Bentayga model costing CNY3.98 million. Ricky Tay, Managing Director for Greater China at Bentley, said the company’s sales for the year would be lower than 12 months ago but still within expectations. Bentley’s sales last year rose by 22% over 2013, with 2,670 cars delivered. The potential of the SUV market was huge, Tay said. The marque unveiled its latest model at a marketing event in Chengdu in Sichuan province. The SUV is the first for the 96-year-old British brand. “We are entering a new segment, and we are creating a new segment – it’s a segment that doesn’t exit because there are no luxury SUVs,” Tay said. China’s SUV market outperformed the overall car market, seeing 60% growth this year, although most SUV vehicles were priced below CNY100,000, he said. Lamborghini and Rolls-Royce have also announced plans to launch luxury SUV models. Tay welcomed rivals, saying it showed the market had potential.
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