Car-audio producer to partner with Chinese automakers
March 29, 2016 Category Automotive, Weekly
New York-listed Harman International Industries, one of the world’s largest car-audio makers, has launched a global product development center in Suzhou, Jiangsu province, eyeing expanding demand in China. It will work closely with fast-growing automakers, including BAIC Motor, BYD, Changan Automobile Group, Chery Automobile, Zhejiang Geely Holding Group, Great Wall Motor and SAIC-GM, said Dinesh Paliwal, Harman’s Chairman, President and CEO. In the past, Harman offered car-audio and infotainment systems exclusively to high-end, luxury automobile brands, but now it is offering products to a wider range of vehicles. China has become one of Harman’s fastest-growing markets, which accounted for approximately USD700 million in revenue, with an annualized growth rate of approximately 53% over the past six years. Harman sees increasing demand for affordable car-audio and connectivity systems from China’s younger consumers who attach great importance to customer experience and quality, the China Daily reports.
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