Interested in the possibilities of your company on this growth market in China? Participate in the group business trip to China, guided by Flanders Investment & Trade (FIT).

What: Group business trip
Target sector: Food and beverage
When: From Saturday 13 October 2018 till Saturday 20 October 2018
Where: Beijing, Shanghai, Guangzhou, China
Who can
participate: All those who are interested
Organization: Flanders Investment & Trade

The beer market in China is expanding: a quarter of all beer sold globally is consumed in China, the biggest beer market in the world.There is a clear trend in the market: consumption of pils beer is decreasing, while craft and special beers are gaining in popularity. The Chinese middle class consumer is more discerning and prefers quality products and has more refined tastes. A few years ago craft beers accounted for 0.3% of China’s total beer consumption. Meanwhile this share has increased to 5% and will further rise in the coming years.

Preliminary program

• 13/10 Departure to China
• 14/10 Arrival in Beijing – Hotel check-in – briefing in the evening
• 15/10 B2b in Beijing – Afternoon store check – Evening networking reception
• 16/10 Transfer to Shanghai – Afternoon arrival in Shanghai and hotel check-in – Workshop on China’s beer market and preferences of the Chinese beer consumer (by a beer sommelier) – Networking reception and/or networking dinner
• 17/10 Meetings in Shanghai – Meet and greet with Chinese breweries during lunch, bar visits
• 18/10 Store checks & fact finding – Transfer to Guangzhou + hotel check-in – Evening: beer bar visits
• 19/10 Morning store check – Afternoon b2b meetings in Guangzhou – Networking dinner
• 20/10 Fact finding and store checks in Guangzhou – Return to Belgium

You can count on

• an individual program of appointments, tailored to your company
• fact finding and store checks
• useful contacts in Beijing, Shanghai and Guangzhou
• several networking moments during which you will learn a lot from colleague entrepreneurs
• reimbursement of part of your travel expenses through the FIT subsidy program (subject to conditions)

Price

€900 for the first participant
€450 per additional participant of the same company,
registration available till 10 September 2018

Who can participate

The group business trip is open to all Flemish brewers. You need to take into account that due to several reasons, China is not an easy market. It is advisable that you already have sufficient export experience in other markets.

Additional information

Program and detailed info (DOCX – 493 kB)

I want to particpate

If you still have questions

Contact Michèle Surinx:
E: michele.surinx@fitagency.be
T: +32 2 504 87 91

How do Chinese innovation pioneers organize for their Day After Tomorrow? Which Day After Tomorrow technologies are they investing in? What are their business models for the Day After Tomorrow?

Our tour will open your eyes to the rich possibilities of the East, shift your perspective and showcase tangible answers to the questions described above. Prepare to be blown away.

REGISTER NOW

China is well on its way to becoming one of the top innovation nations in the world. For the last years, top pioneers in China have been outnumbering – and even out-innovating – the top companies in Silicon Valley. Alibaba, Tencent and Youku Tudou are just some of the most well-known examples. But the region is also a true hotbed for fresh and leading edge start-ups and scale-ups like Xiaomi, Didi Chuxing and Lu.com. One of the most striking differences with the West is the scale & speed of their endeavours. Chinese organizations do not just ‘Think Big’. They ‘Think Huge’: beyond their company, beyond their products, their services, their country, their target market, and their competition. We have a lot to learn from their ambition.

Join us on an eye-opening innovation tour to Beijing and Shanghai, two of the fastest growing innovation hubs in the world. Together we’ll experience how Chinese organizations are able to innovate on such a mind-blowing scale, which role the government or the national culture have to play in this and what the latest tech and business trends of the East are. This tour will literally turn your perspective upside down.

We’ll start this trip in Beijing, to follow the trail of money. Expect gritty start-ups, bootstrapping their way to unicornship, and – what they call – ‘scale-ups’, worth a whopping 4 billion dollars. We’ll dive into how the venture battle works and end with some of the big guys sharing their journey to world domination.

Flanders Investment & Trade is inviting companies to join its group booth/Product Sample Booth (PSB) at VIV China – Nanjing, a two-yearly expo of husbandry and processing. The expo will take place from 17 to 19 September 2018 in Nanjing, China.

Interested companies can register till March 30, 2018.

More information is available here.