Chery Automobile files complaint against Mercedes-Benz
March 27, 2017 Category IPR protection, Weekly
Chinese automaker Chery Automobile Co has filed a complaint with the Trademark Office of the State Administration for Industry and Commerce (SAIC) over Mercedes-Benz’s use of the “eQ” name for a line of green-energy vehicles. Chery has used the name “eQ” for its two-door battery electric car for two years and wants Mercedes-Benz to stop using the name. Mercedes showed off a concept car for its forthcoming line of electric vehicles last year, saying it would build its first eQ car in a German factory by the end of the decade. A ruling in Chery’s favor would be a blow to Mercedes in a key market for new-energy vehicles as more electric cars are sold in China than in the rest of the world combined. China aggressively promotes green cars to fight air pollution.
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