China represents 50% of global economic growth. The Economist Magazine forecasted that China will overtake America to be the largest economy in the world by 2024. China has 1.3 billion consumers and 680 million mobile internet users. There is no greater moment than right now to look to China for future growth. Of course, doing business with China isn’t easy. Yet, the lucrative Chinese market is hard to resist. So, how can you expand to China successfully!?

On March 29, 2017, Professor Xiang Bing, founding dean of China’s top business school, Cheung Kong Graduate School of Business will be at EUCBA to deliver a keynote speech on “China’s Transformation: Opportunities for Business”. During the event, we will be tackling the opportunities and issues facing European companies as they look to expand their businesses into China. A number of distinguished guests will be speaking about their diverse and insightful understandings of China’s diverse markets and how you can look towards China for future growth.

Where: BNP Paribas Fortis, Koningsstraat/Rue Royale 20, 1000 Brussels

Organizer: EU-China Business Association (EUCBA)

When: Wednesday, 29 March 2017

Programme:

15:00 – 15:30     Signup & networking

15:30 – 16:00     Speeches on EU-China relations by

• Mr Jochum Haakma, Chairman, EU-China Business Association;
• Mr Mauro Petriccione, Deputy Director General, DG Trade, European Commission
• Mr Jo Leinen,Chair of the Delegation for the Relations with China, European Parliament

16:00 – 16:20     Keynote “China’s transformation: Opportunities for Business” by Xiang Bing, Dean, CKGSB

16:20 – 17:20    Panel – Tapping into the Chinese market for growth

• Mr Bo Ji, CKGSB European Dean (moderator)
• Mr Bart De Smet, Chairman, Ageas
• Mr Philippe Van der Donckt, Business Development Director Umicore and Vice-Chairman EUCBA
• Mr Jo Leinen, Chair of the Delegation for the Relations with China, European Parliament
• Professor Xiang Bing, Dean, CKGSB

17:30    Networking drink

Registration at this link.
Subscription fee: 75 € (Excl. VAT)

About the Speakers from CKGSB:

Xiang Bing, Founding Dean, Cheung Kong Graduate School of Business
Dr. Xiang Bing is the Founding Dean and Professor of China Business and Globalization at Cheung Kong Graduate School of Business (CKGSB). CKGSB is China’s first independent, non-profit business school that applies a management model common among most globally-leading business schools. CKGSB maintains a campus in Beijing and locations in Shanghai and Shenzhen, in addition to representative offices in Hong Kong, London and New York.

Dr. Xiang has played an important role in developing and innovating China’s management education sector. Prior to joining CKGSB, Dr. Xiang was Professor of Accounting at Peking University’s Guanghua School of Management, where he pioneered the school’s Executive MBA program. He was also one of the seven founding faculty members of China Europe International Business School (CEIBS) in Shanghai. Previously, Dr. Xiang served on the faculty of the Hong Kong University of Science and Technology.

Dr. Xiang’s research interests include state and business relations, the reform of state-owned enterprises, innovation and the role of the private sector in China. He is a leading authority on Chinese business, innovations in China, the globalization of Chinese companies and global implications of China’s transformation. Dean Xiang is also a key advocator of ‘New Business Civilization’ (新商业文明). His writings and cases on these subjects are considered among the most influential in China.

He has been an independent board member of a number of companies listed in Hong Kong, mainland China and the US (including two Global Fortune 500 companies). He is also a member of the boards of trustees for The United Way Worldwide (US) and for Asia House (UK), as well as a member of the International Advisory Council of Fundação Dom Cabral (FDC) and a Counselor for the One Young World Summit in Dublin.

Dr. Xiang has served as keynote speaker or panelist at influential forums and conferences in China and around the world. Recent speaking appearances have included forums held by the World Economic Forum, Asia Society, Committee of 100 (US), Deutsche Bank, The Conference Board, Yale CEO Summit, Harvard Kennedy School, The Economist, Financial Times, Global Pension Forum, the Boao Forum, Asia House (UK) and the Saint Petersburg International Economic Forum (Russia). He has offered commentary for the Financial Times, the New York Times, Bloomberg, BBC, CNN, the Sunday Times, CCTV (China), Phoenix TV, El Mundo, El Pais and L’Agence France-Presse (AFP), among other global media.

He has worked with many leading companies to offer consulting and training in China and globally. These companies include China Mobile, China Telecom, Huawei Technologies, TCL, Midea, Petro China, CNOOC, Ernst & Young, IBM (China), GE (China), Siemens (China), Goldman Sachs (Asia), Clifford Chance, Cummins, DFS, Lenovo, Bank of China and China Railway Construction Corporation, among others.

Bo Ji, Assistant Dean for Europe, CKGSB; Inspiring TEDx speaker; Chinapreneur
Bo is the Chief Representative of Europe and Assistant Dean for Global Executive Education. Bo oversees CKGSB’s office in London, with the goal of helping European businesses to understand China and successfully doing business in this dynamic market. His primary responsibilities are elite network management and conference speaking throughout Europe.

Bo’s global professional experience has given him a unique perspective to essential factors of China-West relations. Innovation, leadership, management, marketing & sales and overseas study are all topics that Bo is able to deliver world-class, inspiring presentations on. The list of speeches he has made at global conferences is astounding and is sure to not only captivate, but educate the audience.

Bo has a strong background in both global business and executive education. He has led divisions at Fortune 500 companies including Monsanto, Cargill, Pfizer, Wrigley and Mars. He has also taught Executive MBA and MBA programs at top global business schools including MIT, NYU, INSEAD, HKUST and Tsinghua University.

About EUCBA
The EU–China Business Association (EUCBA) is the EU-wide federation of national non-profit business organisations in the European Union with specialization and particular expertise in exchange of knowledge on investments and trade with China. At current, EUCBA unites 20 members in 20 countries representing more than 20,000 companies – large, medium, and small, in all branches of industry, commerce and the service sector.

EUCBA promotes direct investment and trade between China and the EU through international exchange of information and joint projects of its members – providing European companies a stronger base for expanding trade cooperation with China.

About the Cheung Kong Graduate School of Business
Cheung Kong Graduate School of Business (CKGSB) is a world-class business school in China that aims to develop current and future leaders with a global vision, a humanitarian spirit and an innovative mind-set.

Over the past 15 years, CKGSB has developed into a prominent business school with 45 full-time professors, who have earned their PhDs or held tenured faculty positions at leading business schools such as Harvard, Wharton and Stanford.

More than half of the 10,000 CKGSB alumni are at the CEO or Chairman level and, collectively, lead one-fifth of China’s most valuable brands. Together, their companies shape over $1 trillion in annual revenue, 14% of China’s GDP, which demonstrates the school’s impact and influence. CKGSB has a European office at 11–12 St. James Square, London.