Chinese court awards U.S. shoemaker New Balance CNY10 million over counterfeit logos
August 29, 2017 Category China News Round-up, Weekly
A Chinese court has awarded U.S. athletics shoemaker New Balance CNY10 million in copyright damages over its famous “N” logo. A court in Suzhou ruled that three defendants – one person and two companies – who made shoes under the brand name New Boom “acted in concert to infringe” the rights of the U.S. firm, according to a copy of the verdict. The judges noted the almost perfect similarity of the logos, along with other factors, and concluded that the counterfeit products could be “easily confused” with the authentic U.S. shoes.
New Balance has had a presence in China since 1995, where sales of sports equipment are growing rapidly. The judgment is a very rare victory for a Western brand in an intellectual property infringement case in China, and the damages are far larger than usually granted by Chinese courts.
The decision was announced soon after U.S. President Donald Trump launched an investigation into China’s record on intellectual property. New Balance in April 2015 lost a lawsuit against a Chinese investor who had registered the Putonghua name of the American shoemaker on his own behalf.
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