More Chinese are starting to favor Chinese apparel brands now according to a survey, although top international brands are still the frontrunners. The proportion of Chinese consumers who like Chinese apparel brands has more than doubled to 46% compared to two years ago, said the survey covering 2,450 respondents in 22 domestic cities by consulting firm OC&C Strategy. China’s apparel market has grown by double digits for decades and overtook the U.S. to be the biggest apparel market in the world in 2015 and is now worth close to USD300 billion, according to market research firm Euromonitor International. Although negativity toward domestic labels has dropped to a record low of 10% from 24% two years ago, the research also suggests Chinese brands still suffer from a less competitive marketing strategy and product design. Respondents said they chose “value for money” and “Chinese elements” as the top reasons for buying Chinese apparel brands while they focused on “better quality”and “better design” when they bought international apparel brands. Frontrunners are predominantly international brands, with Uniqlo, Adidas and Jack & Jones occupying three of the top five spots, the Shanghai Daily reports.