| 26 | Jan |
| 2012 |
GM to focus on Cadillac sales in China
General Motors will concentrate on luxury sales in China in the next three to five years as increasing wealth drives demand for premium vehicles. GM plans to expand its Cadillac range to compete for affluent consumers who are buying BMW and Audi cars, according to President Kevin Wale. The company aimed to increase production capacity in the country by as much as 40% in the next two years, he said in Shanghai. “Luxury-car sales will continue to grow faster than the overall passenger car market, driven by increasing wealth,” Wale said. The segment was “a key area of focus” for the company over the next three to five years, he added. GM was pushing to sell more premium cars to meet the next wave of luxury demand from an emerging class of successful entrepreneurs, Wale said. Overall car sales in China might rise between 7% and 10% next year, with demand for trucks and mini-commercial vehicles rebounding from a probable decline this year to expand 5% next year, according to Wale. The market “remained fairly resilient”, he added. China could overtake Germany as the world’s second-largest market for luxury vehicles this year, trailing only the U.S., according to research firm LMC Automotive.
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