IMAX is partnering with Chinese TV maker TCL to design and manufacture a high-end home theater system aimed at China’s growing ranks of affluent movie fans. The joint venture is expected to launch the new system in China and other unnamed markets starting in 2015. The home theaters will feature “Imax-enhanced” films delivered straight to homes through a secure system. Imax said it would cost less than the company’s existing Private Theater system, which retails for USD2 million. Imax Corp and TCL Multimedia Technology Holdings have an equal share in the venture. Shenzhen-based TCL is one of the world’s biggest television makers. “As content viewing in the home is constantly improving, we wanted to stake out an entirely new position in the premium home theater market,” TCL’s Chairman Li Dongsheng said in a statement. In July, Imax teamed up with Chinese partner Wanda Group to open 120 giant-screen cinemas in China.