Louis Vuitton opens e-commerce store in China
July 24, 2017 Category Retail, Weekly
Louis Vuitton has launched an e-commerce service in China, seeking to capitalize on a rebound in the world’s largest luxury-goods market, where online sales have been dominated by local internet firms. The site will let customers buy Louis Vuitton’s leather goods, shoes, accessories, watches, jewelry, luggage and perfume. The site will cover 12 cities, including Beijing and Shanghai, with others to be added later. China is driving a rebound in luxury sales after a multi-year downturn prompted by a crackdown on corruption, with LVMH, Hermes International, Kering and others reporting strong gains this year. Louis Vuitton began selling online in France in 2005 and has expanded to 11 countries. E-commerce in China has been dominated by local operators such as Alibaba Group Holding and JD.com. Louis Vuitton said customers will be able to use Alibaba’s Alipay and Tencent’s WeChat online payment solutions.
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