Nubia Technologies launches first wearable smartphone
April 16, 2019 Category China News Round-up, Weekly
Chinese smartphone manufacturer Nubia Technology has unveiled its first wearable watch-like smartphone Alpha, as the wearable device market offers huge development potential. The Nubia Alpha, which features a four-inch flexible screen manufactured by Visionox, a supplier of organic light-emitting diodes (OLED), has all the features and functionality of a phone but wraps around the wrist like a smartwatch. Priced at CNY3,499, the device supports text messaging, mobile payments and voice calls either through its built-in speaker or a connected Bluetooth headset. As a smartwatch, the Nubia Alpha works as a fitness tracker and can measure heart rate. The Shenzhen-based company said it is teaming up with China Unicom in promoting the eSIM card, which is directly embedded on the phone chip instead of adding it as a separate removable component to the phone. The partners will also carry out cooperation in the 5G smartphone sector.
“The growth potential of the smart wearables sector is obviously bigger than the traditional smartphone sector, buoyed by the development of fifth-generation wireless communication technology,” said James Yan, Research Director at Counterpoint Technology Market Research. The worldwide market for wearable devices grew 31.4% during the fourth quarter of 2018, reaching a new high of 59.3 million units, according to IDC. “Smartwatches, meanwhile, grew 54.3% and accounted for 29.8% of all wearable device shipments in 2018,” said Ramon Llamas, Research Director at IDC. Apple accounted for nearly half the market, followed by Xiaomi with a 12.6% share. Huawei and Fitbit trailed behind. Jia Mo, Analyst with global market research company Canalys, said that how to find a balance between product performance, user experience and price is crucial to the sales of a product, the China Daily reports.
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