The Flanders-China Chamber of Commerce, the Cheung Kong Graduate School of Business and the Province of East Flanders organized the One Day China Immersion Programme: “Understanding China’s Next Move”. This programme took place on May 22, 2017 at the Provincial House in Ghent.

“Understanding China’s Next Move” gave European executives the latest China market insights and explained how to do business with a changing China. The course contained the following modules:

• Win in China – Formulas and Business Models
• Chinese Consumer Behaviour and Digital Marketing in China
• Cross-cultural Management under Chinese Context
• Negotiation with the Chinese

Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce, introduced the programme to the participants. Mr. Bo Ji, Chief Representative of Europe & Assistant Dean of Global Executive Education at Cheung Kong Graduate School of Business (CKGSB) presented the different modules. To conclude the event, award certificate from CKGSB, the Flanders-China Chamber of Commerce and the Province of East Flanders were presented to the participants.