Selling Chinese-made electric vehicles overseas is difficult, says BYD
January 26, 2015 Category Automotive, Weekly
Carmaker BYD, partly owned by Warren Buffett’s Berkshire Hathaway, said it was hard to sell Chinese-made electric vehicles overseas, while laying out plans to start a trial run of electric cars for rent in Hong Kong. “We had a bitter experience promoting our products in overseas markets,” said Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Group. “Made-in-China products often go unrecognized and unrewarded in many countries,” Liu said. BYD’s electric vehicles have been used or put on test runs in 106 cities across 33 countries and regions. The company’s progress in Hong Kong has been slow. In 2013, Chairman Wang Chuanfu said he expected BYD to launch dozens of e6 electric cars in the city as taxis by the end of that year, and predicted the number would grow to 1,000 by 2014 and 3,000 by 2015. As of today, there are only 45 e6 cabs in Hong Kong. Liu said BYD had picked Hong Kong to be the first city in the Asia-Pacific region to run a trial of its car rental business. BYD also planned to launch three hybrid SUV models this year.
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