“Building a win-win partnership through the art of negotiation”

The seminar on ‘Negotiating with the Chinese: Cultural Roots & Practical Recommendations’ took place in Ghent on 14 November 2017. This seminar was organised by the Flanders-China Chamber of Commerce and the Cheung Kong Graduate School of Business.

Mr Bo Ji, Chief Representative Europe & Assistant Dean Global Executive Education of the Cheung Kong Graduate School of Business was the keynote speaker.

This seminar offered guidance to business leaders on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners. It delivered direct impact on a company’s bottom line to support individuals who are doing business with a fast-changing China.

Following opening remarks by Ms Gwenn Sonck, FCCC Executive Director, Mr Bo Ji, Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), lectured on China vs West: different cultural negotiating models; Chinese cultural roots and elements to shape the negotiating skills; and strategies that lead you to a better negotiation outcome. A group discussion and networking session concluded the event.