Shanghai continues promoting the “Shanghai brand”
June 18, 2019 Category China News Round-up, Weekly
Sixteen enterprises were awarded the “Shanghai brand” certificate in a further push by the city to create a cluster of internationally competitive brands. The certificate is classified in four categories: Shanghai services, Shanghai manufacturing, Shanghai shopping and Shanghai culture. Among the enterprises which got the certificates were Shanghai Shentong Metro Group, Jiangnan Shipyard, Shanghai Baoye Group and Lei Yun Shang, a time-honored traditional Chinese medicine company known for gaofang, a Chinese herbal paste. The winners of the “Shanghai brand” plaque, apart from being leading brands in their fields, meet standards like self-innovation, excellent quality, refined management and social responsibility, the Shanghai Administration for Market Regulation said.
Lei Yun Shang West, one of several pharmacies under the renowned name of Lei Yun Shang, is the most popular with locals for its quality products, especially gaofang. Its innovative and scientific approach has helped it earn the “Shanghai brand” certificate. It is the only TCM brand to get the honor. It is very hard for a TCM industrial player to gain the “Shanghai brand” plaque because of the very high standards expected. In 2011, Lei Yun Shang West became the city’s first TCM industrial player to come up with standards for making gaofang.
Fifty-three enterprises were in the first batch to be certified “Shanghai brand” in June last year. They come from various industries, including Zhenhua Heavy Industries Co, Shanghai Construction Group and Shanghai No 1 National Musical Instruments Factory. Enterprises apply for the certification to the Shanghai Brand International Certification Alliance, which conducts an assessment. The alliance currently has 22 members, which are domestic and overseas certification agencies, the Shanghai Daily reports.
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