TCL Corp is shifting to lucrative high-end products such as 3-D and LED-backlight LCD televisions and expanding the brand overseas. Sales of LED televisions are rapidly rising in China, the company’s Chief Sales Officer Hao Yi said. Of all its flat panels, the percentage of LED televisions sold has increased from 10% at the start of the year to 30%. “The rate will rise to 50% next year,” he said. “LED is the future of the TV industry.” TCL is also one of the first manufacturers making and selling 3-D TVs that do not need glasses to watch. The General Manager of the company’s Branding Department, QC Liang, believes the technology will take off in China next year as the price falls to a level nearer the cost of a 2-D screen, with the price difference shrinking to CNY1,000 to CNY2,000. The State Administration of Radio, Film and Television (SARFT) said in September it will launch a trial 3-D channel next year to help boost content. Nearly half of the company’s total revenues in the first nine months came from the international market, Hao said, adding that overseas acquisitions could be a possibility if the right opportunity comes along. TCL’s sales volume in overseas markets was CNY14.25 billion for the first nine months – an increase of 40% from a year ago.