The 100 most valuable Chinese brands boasted a combined brand value of USD557.1 billion last year, up 6% from 2015, as consumers focused more on premium instead of price, according to The Brands China Top 100, a study done by WPP and Kantar Millward Brown. Technology firms, banks and telecom providers were the biggest contributors to boosting brand value in China. Tencent remained China’s most valuable brand, growing its brand value 29% to USD106 billion. Education and travel were the fastest growing sectors, up 46%. The ranking combined financial data from Bloomberg News and Kantar Worldpanel with opinions gathered from interviews with over 400,000 consumers. Lenovo was the most export-focused brand in the Brandz China Top 100.