Toyota’s sales recovering
June 27, 2013 Category Automotive, Automotive Metals & Minerals
Toyota posted a sales turnaround, but may miss its target of selling 900,000 units this year in China. China sales edged up 0.3% year-on-year to 79,000 units in May. As one of the car makers most affected by China’s anti-Japanese boycott over the Diaoyu islands dispute, the increase marked the first time the sales rose since January when they surged 23.5% from a year earlier. Toyota then suffered a relapse in the following three months and its sales fell 11% in the January-April period. This doesn’t bode well for its target of selling 900,000 units in China this year, which represents a 7.1% increase. The company plans to roll out new models in autumn, including the revamped Yaris and Vios, counting on them to gain back lost ground in China’s entry-level car market. Its Japanese rival Mazda, whose sales fell 11.6% last month, also pins its hopes on new product releases to woo back Chinese drivers. From this month it will start localization of the CX-5, CX-7 and Atenza models.
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