The Flanders-China Chamber of Commerce and Startups.be have organized a conference on ‘Unicorn or Dragon: How to Tap into the Chinese Market for Growth?’ on 25 April 2018 at BECENTRAL in Brussels.

With a population over 1.3 billion and 1 billion cyber citizens, sharing 1/5 of world GDP, China is now the second largest economy in the world. It is definitely a booming market. Global business leaders consider China as a key market in their global business strategies. Chinese business models, consumer behaviours, e-commerce, and social media have changed tremendously in the last 30 years. It is essential for entrepreneurs to understand the way of doing business in China taking into account the important potential of the Chinese market. Expanding to China becomes a must but with challenges to lead ahead.

This event provided a unique opportunity for start-ups to learn how to avoid failures, overcome difficulties and succeed in China. It provided participants with deep insights about Chinese business models and ways to enter the Chinese Market.
Following a word of welcome by startups.be and a speech by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce, Bo Ji, Chief Representative & Assistant Dean of CKGSB Europe, presented the keynote speech on “Unicorn or Dragon: How to tap into the Chinese Market for Growth”. Q&A and networking sessions concluded the event.

From 9 – 13 July 2018, Startups.be and EYnovation organise a high-level startup mission to Hong Kong and Shenzhen, with a focus on fintech, IOT and health. It is a perfect opportunity to discover the fast- growing Shenzhen and Hong Kong ecosystems by attending Asia’s most important startup conference (RISE Conference) and meet all the important players in the local communities.