The Flanders-China Chamber of Commerce and Startups.be have the pleasure to invite you to our conference on ‘Unicorn or Dragon: How to Tap into the Chinese Market for Growth?’ on Wednesday 25 April 2018 from 17:30-19:30 at BECENTRAL, Cantersteen 10, 1000 Brussels.

With a population over 1.3 billion and 1 billion cyber citizens, sharing 1/5 of world GDP, China is now the second largest economy in the world. It is definitely a booming market.

Global business leaders consider China as a key market in their global business strategies. Chinese business models, consumer behaviours, e-commerce, and social media have changed tremendously in the last 30 years.

It is essential for entrepreneurs to understand the way of doing business in China taking into account the important potential of the Chinese market. Expanding to China becomes a must but with challenges to lead ahead.

This event provides a unique opportunity for start-ups to learn how to avoid failures, overcome difficulties and succeed in China. It provides participants with deep insights about Chinese business models and ways to enter the Chinese Market.

CEOs, founders and managers from start-ups and growth companies. People who are interested in doing business with China.

Agenda:
17:00 Signup & Networking
17:20 Welcome by startups.be
17:30 Speech by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
17:40 Keynote Speech “Unicorn or Dragon: How to tap into the Chinese Market for Growth”
Bo Ji, Chief Representative & Assistant Dean of CKGSB Europe
18:40 Q&A Session
18:50 Networking

If you are interested in the event, please subscribe here before 23 April 2018. FCCC members free, non-members: €55.

From 9 – 13 July 2018, Startups.be and EYnovation organise a high-level startup mission to Hong Kong and Shenzhen, with a focus on fintech, IOT and health. It is a perfect opportunity to discover the fast- growing Shenzhen and Hong Kong ecosystems by attending Asia’s most important startup conference (RISE Conference) and meet all the important players in the local communities.

Bo Ji is an inspiring TEDx speaker, a Chinapreneur, and a game changer for global startups expanding into China

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 Chairman/CEO level alumni in China. Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley, and Mars. He is also a well-sought conference speaker.

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yat-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advice to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.

Bo created the first ever “China Start” program to systematically bring global startups to China. Bo is a strong advocate of startup China expansion. He is instrumental in developing “China Start” program to help European startups to expand to China. He frequently appears at tech conference all across Europe as keynote speaker.

About Cheung Kong Graduate School of Business
Cheung Kong Graduate School of Business (CKGSB) aims to cultivate business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mindset. Established in Beijing in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is China’s first faculty-governed, non-profit, independent business school.

Since its founding, CKGSB has developed into a prominent business school with more than 40 full-time professors, who have earned their PhDs or held tenured faculty positions at leading business schools such as Harvard, Wharton and Stanford. Their research has provided the basis for more than 400 case studies of both China-specific and global issues. CKGSB also stands apart for its unmatched alumni network. More than half of CKGSB’s 10,000+ alumni are at the CEO or Chairman level and, together, their companies’ revenues account for 1/5 of China’s GDP.

CKGSB strives to understand business in a better-rounded capacity, beyond the traditional boundaries of business schools. For instance, in 2005, CKGSB pioneered the integration of the humanities into its curricula to give students a long-term and holistic view of business and development. The school’s EMBA students—more than 80% of whom are above the Vice President level—are also required to complete six days of community work before receiving their degrees. In 2014, CKGSB was the first Chinese business school to develop a philanthropy program aimed at equipping the school’s alumni with expertise on setting up and managing foundations and engaging in philanthropy.

CKGSB is also Mainland China’s most globalized business school. Besides its three campuses in Beijing, Shanghai and Shenzhen, the school has established offices in London, New York and Hong Kong. Moreover, it has formed strategic partnerships for joint programs and research with leading schools worldwide, such as Columbia Engineering in the US, IMD in Switzerland and FDC in Brazil.

The school offers the following innovative courses: MBA, Finance MBA, Executive MBA, Business Scholars Program (DBA); and Executive Education programs.

For more information, please visit http://english.ckgsb.edu.cn/