“Building a win-win partnership through the art of negotiation”

The Flanders-China Chamber of Commerce, VOKA West Flanders and the Cheung Kong Graduate School of Business have organized the workshop: ‘Negotiating with the Chinese: Cultural Roots & Practical Recommendations’ on April 24 at Bekaert NV in Zwevegem.

Mr Bo Ji, Chief Representative Europe & Assistant Dean Global Executive Education of the Cheung Kong Graduate School of Business was the keynote speaker. This seminar offered guidance to business leaders on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners.

Following opening remarks by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce, Mr Bo Ji talked on the topics of “China vs West: different cultural negotiating models”, “Chinese cultural roots and elements to shape the negotiating skills” and “Strategies that lead you to a better negotiation outcome”. A group discussion and networking session concluded the event.