Alibaba and Bailian to develop new retail formats
February 27, 2017 Category Retail, Weekly
Alibaba Group and Shanghai-based retail conglomerate Bailian Group announced a strategic alliance to develop new retail formats. The two companies will share resources such as offline retail branches, merchandising capability, logistics facilities and internet technologies. The partnership intends to bring in new customers, to offer new retail experience and to boost new technology development, Alibaba CEO Daniel Zhang said. The two partners are also expected to design new retail outlets and to research and develop retail technology, customer relationship management and payment systems. Alibaba’s payment affiliate Alipay is set to be integrated with Bailian’s prepaid card service to offer more convenience for shoppers to pay for their online and offline shopping. No specific timetable has been released for the services launch. Alibaba’s other ventures in offline retail include its share swap deal with Suning Commerce Group and a privatization deal to acquire department store chain Intime.
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