Audi reports record sales in China
October 27, 2011 Category Automotive, Automotive Metals & Minerals
German luxury carmaker Audi has reported record monthly sales for seven consecutive months in China. By the first week of October, the carmaker had sold more cars in China than it did last year. The brand moved 225,588 cars in 2010. It aims to sell some 300,000 vehicles in China by the end of the year, to clearly retain its leadership in the premium segment in the country. Audi now builds the A4L, A6L sedan and Q5 SUV at its plant of FAW Volkswagen in Changchun. The joint venture plans to more than double its annual production capacity to 700,000 Audis by 2015, with 500,000 units from the Changchun plant and 200,000 units from a newly approved facility in Guangdong province. The company is now working hard to expand its product portfolio and increase the proportion of imported vehicles in its China sales. Sales of imported Audi cars totaled 40,500 units in the first nine months this year, a 68% surge over a year ago. More than 1,400 units of its imported flagship A8L sedan were sold in China last month, doubling the figure from the same month a year ago. Its top-of-the-line SUV Q7 registered sales of about 1,600 units, a surge of 84% over a year earlier. The Audi TT sports car also saw sales double in September to nearly 3,000 units. Earlier this month, the smallest Audi model, the A1, hit the Chinese market with a tag price from CNY224,800 to CNY289,800. Diverse customized options are one of the biggest attractions for the model that mainly targets young buyers. The company also plans to soon introduce its A7 Sportback to China. Audi will have its entire lineup on the Chinese market by 2015, the China Daily reports.
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