Bloomberg sued Shanghai Great Wisdom Co in the Shanghai No 1 Intermediate People’s Court for copying its software and hardware designs. Bloomberg took its terminal to court to show Great Wisdom’s version is a copycat. It said that the multi-color keyboard, dual monitors, the theme colors of software, and the layout of the user interface are all copied from the Bloomberg model, and has thus violated China’s law against unfair competition. Bloomberg said users could mistake one for the other, and demanded CNY6.6 million compensation and an apology from Great Wisdom. Si Weijiang, lawyer for Great Wisdom, argued that the monitors of the two sides are both uniform products of Hewlett-Packard, and Great Wisdom purchased its keyboard from a third-party supplier. He argued that Bloomberg doesn’t own the patents for colors and layouts of the software, which are commonly used in stock-trading software and financial TV programs. Bloomberg entered the Chinese market in the early 1990s and became China’s third largest financial data provider in 2010. Great Wisdom, established in 2001, said it is the largest financial data provider in China in revenue and users. Competition between heated up after Great Wisdom drew up ambitious plans for overseas expansion. Shanghai-listed Great Wisdom said in its 2011 annual report that it had finished an English database for all 2,366 firms listed in China, and it would accelerate international versions of its products, the Shanghai Daily reports.