Carrefour opens its largest store in Asia in Beijing
November 30, 2015 Category Retail, Weekly
The new Carrefour outlet is located on the North Fourth Ring Road and is adjacent to Swedish home-furnishing retailer Ikea. The two-story hypermarket has more than 80 outlets including fast fashion brand Uniqlo and C&A, sportswear retailer Decathlon, as well as the first Baidu Concept Store, an experience store for hardware products. Spread over an area of 71,380 square meters, the hypermarket is home to more than 40,000 products, of which more than 6,000 are imported. It also has 800 free parking spaces and is the 20th store of the French retailer in Beijing. “We are focusing on imported food products as there has been a sea change in the food preferences of Chinese consumers. It is quite different from what I saw when I first came to China in 1995,” said Laurent Olszewski, Regional Manager for the North-West China region at Carrefour. He added that Carrefour is expanding its e-commerce business by January next year after finishing work on a logistics center in Tianjin. Carrefour’s current expansion is an indication that the French retailer is not swayed by the growth slowdown in China. Rather, the new outlet is seen as a move by the company to gain more consumers with higher incomes, the China Daily reports.
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