China represents 50% of global economic growth. The Economist Magazine forecasted that China will overtake America to be the largest economy in the world by 2024. China has 1.3 billion consumers and 680 million mobile internet users. There is no greater moment than right now to look to China for future growth. Of course, doing business with China isn’t easy. Yet, the lucrative Chinese market is hard to resist. So, how can you expand to China successfully!?
On March 29, 2017, Professor Xiang Bing, founding dean of China’s top business school, Cheung Kong Graduate School of Business will be at EUCBA to deliver a keynote speech on “China’s Transformation: Opportunities for Business”. During the event, we will be tackling the opportunities and issues facing European companies as they look to expand their businesses into China. A number of distinguished guests will be speaking about their diverse and insightful understandings of China’s diverse markets and how you can look towards China for future growth.
Where: BNP Paribas Fortis, Koningsstraat/Rue Royale 20, 1000 Brussels
Organizer: EU-China Business Association (EUCBA)
When: Wednesday, 29 March 2017
15:00 – 15:30 Signup & networking
15:30 – 16:00 Speeches on EU-China relations by
- Mr Jochum Haakma, Chairman, EU-China Business Association;
- Mr Mauro Petriccione, Deputy Director General, DG Trade, European Commission
- Mr Jo Leinen,Chair of the Delegation for the Relations with China, European Parliament
16:00 – 16:20 Keynote “China’s transformation: Opportunities for Business” by Xiang Bing, Dean, CKGSB
16:20 – 17:20 Panel – Tapping into the Chinese market for growth
- Mr Bo Ji, CKGSB European Dean (moderator)
- Mr Bart De Smet, Chairman, Ageas
- Mr Philippe Van der Donckt, Business Development Director Umicore and Vice-Chairman EUCBA
- Mr Jo Leinen, Chair of the Delegation for the Relations with China, European Parliament
- Professor Xiang Bing, Dean, CKGSB
17:30 Networking drink
Registration at this link.
Subscription fee: 75 € (Excl. VAT)
About the Speakers from CKGSB:
Xiang Bing, Founding Dean, Cheung Kong Graduate School of Business
Dr. Xiang Bing is the Founding Dean and Professor of China Business and Globalization at Cheung Kong Graduate School of Business (CKGSB). CKGSB is China’s first independent, non-profit business school that applies a management model common among most globally-leading business schools. CKGSB maintains a campus in Beijing and locations in Shanghai and Shenzhen, in addition to representative offices in Hong Kong, London and New York.
Dr. Xiang has played an important role in developing and innovating China’s management education sector. Prior to joining CKGSB, Dr. Xiang was Professor of Accounting at Peking University’s Guanghua School of Management, where he pioneered the school’s Executive MBA program. He was also one of the seven founding faculty members of China Europe International Business School (CEIBS) in Shanghai. Previously, Dr. Xiang served on the faculty of the Hong Kong University of Science and Technology.
Dr. Xiang’s research interests include state and business relations, the reform of state-owned enterprises, innovation and the role of the private sector in China. He is a leading authority on Chinese business, innovations in China, the globalization of Chinese companies and global implications of China’s transformation. Dean Xiang is also a key advocator of ‘New Business Civilization’ (新商业文明). His writings and cases on these subjects are considered among the most influential in China.
He has been an independent board member of a number of companies listed in Hong Kong, mainland China and the US (including two Global Fortune 500 companies). He is also a member of the boards of trustees for The United Way Worldwide (US) and for Asia House (UK), as well as a member of the International Advisory Council of Fundação Dom Cabral (FDC) and a Counselor for the One Young World Summit in Dublin.
Dr. Xiang has served as keynote speaker or panelist at influential forums and conferences in China and around the world. Recent speaking appearances have included forums held by the World Economic Forum, Asia Society, Committee of 100 (US), Deutsche Bank, The Conference Board, Yale CEO Summit, Harvard Kennedy School, The Economist, Financial Times, Global Pension Forum, the Boao Forum, Asia House (UK) and the Saint Petersburg International Economic Forum (Russia). He has offered commentary for the Financial Times, the New York Times, Bloomberg, BBC, CNN, the Sunday Times, CCTV (China), Phoenix TV, El Mundo, El Pais and L’Agence France-Presse (AFP), among other global media.
He has worked with many leading companies to offer consulting and training in China and globally. These companies include China Mobile, China Telecom, Huawei Technologies, TCL, Midea, Petro China, CNOOC, Ernst & Young, IBM (China), GE (China), Siemens (China), Goldman Sachs (Asia), Clifford Chance, Cummins, DFS, Lenovo, Bank of China and China Railway Construction Corporation, among others.
Bo Ji, Assistant Dean for Europe, CKGSB; Inspiring TEDx speaker; Chinapreneur
Bo is the Chief Representative of Europe and Assistant Dean for Global Executive Education. Bo oversees CKGSB’s office in London, with the goal of helping European businesses to understand China and successfully doing business in this dynamic market. His primary responsibilities are elite network management and conference speaking throughout Europe.
Bo’s global professional experience has given him a unique perspective to essential factors of China-West relations. Innovation, leadership, management, marketing & sales and overseas study are all topics that Bo is able to deliver world-class, inspiring presentations on. The list of speeches he has made at global conferences is astounding and is sure to not only captivate, but educate the audience.
Bo has a strong background in both global business and executive education. He has led divisions at Fortune 500 companies including Monsanto, Cargill, Pfizer, Wrigley and Mars. He has also taught Executive MBA and MBA programs at top global business schools including MIT, NYU, INSEAD, HKUST and Tsinghua University.
The EU–China Business Association (EUCBA) is the EU-wide federation of national non-profit business organisations in the European Union with specialization and particular expertise in exchange of knowledge on investments and trade with China. At current, EUCBA unites 20 members in 20 countries representing more than 20,000 companies – large, medium, and small, in all branches of industry, commerce and the service sector.
EUCBA promotes direct investment and trade between China and the EU through international exchange of information and joint projects of its members – providing European companies a stronger base for expanding trade cooperation with China.
About the Cheung Kong Graduate School of Business
Cheung Kong Graduate School of Business (CKGSB) is a world-class business school in China that aims to develop current and future leaders with a global vision, a humanitarian spirit and an innovative mind-set.
Over the past 15 years, CKGSB has developed into a prominent business school with 45 full-time professors, who have earned their PhDs or held tenured faculty positions at leading business schools such as Harvard, Wharton and Stanford.
More than half of the 10,000 CKGSB alumni are at the CEO or Chairman level and, collectively, lead one-fifth of China’s most valuable brands. Together, their companies shape over $1 trillion in annual revenue, 14% of China’s GDP, which demonstrates the school’s impact and influence. CKGSB has a European office at 11–12 St. James Square, London.
China Seminar: “Doing Business in China – The People Challenges” – NEW TIMING: Friday, 17 March 2017, 16h00 – Kortrijk
The Flanders-China Chamber of Commerce is organizing a seminar focused on: “Doing Business in China – The People Challenges”. This event will take place on 17 March at 12h00 at Barco, Beneluxpark 21, 8500 Kortrijk.
According to survey of European companies based in China, one third mentioned that rising labour costs is their top HR challenge, while one quarter reports that talent shortage is their second biggest HR challenge.
During her visit to Belgium, Mrs Diana Lu, Vice-President Human Resource APAC at Barco, will speak about Chinese culture, its implications on Leadership and Talent and the HR challenges of Barco in China. She will also give valuable information about retaining talent in China.
12h00 – 12h10 Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
12h10 – 14h00 Sandwich lunch and Presentation: ‘Doing Business in China – The People Challenges’ by Mrs Diana Lu, Vice-President Human Resource APAC at Barco, followed by Q&A
14h00 – 15h00 Barco company tour (optional)
If you are interested in attending, please register via this link.
Participation fee for FCCC members: 65€, non-members: 95€ (Excl. 21% VAT)
The Flemish Center for Quality Care and the Flanders-China Chamber of Commerce are organizing a session on “Made in China 2025” on Tuesday 21 March 2017. We will examine the consequences of this policy. What does it mean for Flemish companies in China? And the other way around: what consequences will the quality improvement have for the Flemish manufacturing industry?
- Introduction by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce (FCCC)
- China’s quality policy by Dirk Laeremans, China expert and CEO of Orientas
- Three companies present their case study:
◦ Koen Sonck, Quality Implementation Director & Senior Specialist Product Audit Q&CS, Manufacturing Quality at Volvo Car Group
◦ Hans Deprettere, Sales Export Manager Asia Pacific & Middle East at Orfit Industries
◦ Paul Coppens, Manager TQM and Plate System Development and GS/Total Quality Management Consumables at Agfa Graphics
Participation fees: Members; free; non-members: 150 €
Date: Tuesday, 21 March 2017 at 15h30, the event is followed by a networking drink.
Place: Technopolis Mechelen
Registration by following this link.
“How to Succeed on the Chinese Market: Understanding China’s Next Move” – One Day China Immersion Programme – Monday, 22 May 2017, 09h00 – 17h00 – Ghent
The Flanders-China Chamber of Commerce, the Cheung Kong Graduate School of Business and the Province of East Flanders are organizing the One Day China Immersion Programme: “How to Succeed on the Chinese Market: Understanding China’s Next Move”. This programme will take place on Monday May 22, 2017 at the Provincial House, Gouvernementstraat 1, Ghent.
Understanding China’s Next Move will give European executives the latest China market insights and explain how to do business with a changing China. The course contains the following 5 modules:
- Win in China – Formulas and Business Models (with case studies and group discussions): Analysis of multiple business models across a variety of industries will demonstrate exactly what it takes to establish your brand, grow your consumer base and ‘win in China’
- Chinese Consumer Behaviour and Digital Marketing in China: This session will analyse the latest trend of Chinese consumer behaviours in the mobile internet era and how it differs from Western consumers. We will also study how to capitalise on the business opportunities that are presented by the unique consumer behaviours in China
- Cross-cultural Management under Chinese Context: It is essential to understand how to work with and manage a cross-cultural team that do business with China to ensure effectiveness and results
- Negotiation with the Chinese: Often viewed as difficult, mystical and unpredictable, with an in-depth understanding of Chinese negotiating philosophy, culture and tactics, Western executives could develop a complementary strategy to win
09:00 – 09:30 Registration
09:30 – 09:45 Welcome by Mr Geert Versnick, Vice Governor in charge of European and International cooperation and economic affairs of the Province of East Flanders
Introduction by Gwenn Sonck, Executive Director Flanders-China Chamber of Commerce
09:45 – 10:55 Win in China: Formulas and Business Models
11:10 – 12:40 Chinese Consumer Behaviour and Digital Marketing in China
12:40 – 13:40 Networking Lunch
13:40 – 15:10 Cross-Cultural Management under Chinese Context
15:25 – 16:55 Negotiation with the Chinese
17:10 – 17:40 Award certificate from CKGSB, Flanders-China Chamber of Commerce & Province of East Flanders
LEARN MORE: https://goo.gl/rRABn7
If you prefer to pay through wire transfer, please contact email@example.com for more payment details.
About the speaker
Bo Ji, Chief Representative of Europe & Assistant Dean of Global Executive Education
Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many Fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well sought conference speaker.
Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the
world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yat-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advice to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.
For more information, contact
Liping Wan, CKGSB: firstname.lastname@example.org
Gwenn Sonck, Flanders-China Chamber of Commerce: email@example.com
Member price: €450/ticket
Non-member price: €/ticket
The Flanders-China Chamber of Commerce (FCCC) and the EU SME Center in Beijing are organizing a seminar on ‘Getting Your Food & Beverages into China – What it Takes’ on 22 February 2017 from 09h00 to 12h00 at Het Pand, Onderbergen 1, 9000 Ghent.
Get to grips with what it takes to prepare your market approach and start selling your food and beverage (F&B) products in China. Learn how to navigate China’s import regulations and how to build and maintain a strong distribution network. Understand the regulations governing the food and drink market in China and the impact of the new Food Safety Law. Put into practice useful tips and work out your own cross-border strategy for China.
This half-day workshop will focus on:
- Consumer behaviour, trends in the F&B market.
- Distribution channels.
- How to develop a business plan to get your F&B products onto Chinese shelves.
- The New Food Safety Law – what this means for your business.
08:30 – 09:00 Registration
09:00 – 09:10 Opening remarks by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
09:10 – 09:30 Insights into the world’s largest F&B market
- Chinese consumers and tastes
- Growing trends
09:30 – 10:20 Getting ready for export
- Preparing your market approach – the 10 steps you should follow
- Understanding the registration process
- On-trade vs. Off-trade
- Cross-border commerce
10:20 – 10:50 Coffee Break
10:50 – 11:15 How to find the right importer and distributor?
- The role of each player in the supply chain
- Expanding distribution networks in China
11:15 – 11:45 Food safety in China
- The new food safety law – status update
- The real impact for exporters
11:45 – 12:00 Case studies showing the do’s and don’ts of selling F&B in China
- Q&A + wrap up
Members of the Flanders-China Chamber of Commerce: 180 € (excl. VAT)
Non-members: 240 € (excl. VAT)
Click here to sign up for this event.
About the Speaker
Rafael Jimenez, Business Development Advisor
China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners. With more than six years’ hands-on experience in managing businesses in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. Born in Spain, Rafael holds a Bachelor of Physics and has three sons.
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