Changyu acquires Spanish wine maker
September 28, 2015 Category Mergers & Acquisitions, Weekly
Yantai Changyu Pioneer Wine Co, a leading Chinese wine producer, has stepped up its overseas moves with the acquisition of Marques del Atrio, a wine company in Spain. Changyu, which has more than 100 years of history, was established in 1892 by Chinese diplomat Zhang Bishi. Marques del Atrio products have been sold to more than 40 countries, with overseas revenue accounting for about 55% of its total revenue. The Spanish wine company also has close ties with leading global retailers like Carrefour and Tesco. The acquisition follows Changyu’s take-over of France-based Roullet-Fransac Cognac in 2013. According to Zhou Hongjiang, General Manager of Changyu, the acquisition will further the wine maker’s globalization strategy. However, he did not disclose any details on the acquisition price or other terms of the deal.
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