The Flanders-China Chamber of Commerce (FCCC) organized a seminar focused on ‘Three Case Studies of Successful Businesses in China: Agfa, Recticel, Yellow House’. This practical seminar took place on 11 December at Agfa-Gevaert in Mortsel.

SME’s face many challenges when doing business with China. During this session, participants heard the story of two SME’s and an MNC that managed to develop successful business with China.

Following a word of welcome by Mr Stefaan Vanhooren, Vice-Chairman, Flanders-China Chamber of Commerce, he introduced as President Agfa Graphics and Member of the Executive Committee of Agfa-Gevaert the experiences of Agfa-Graphics in China. Mr Filip Goris, General Manager Asia, Recticel talked about the experiences of Recticel in China, and Mr. Neil Selby, Co-Founder, Yellow House Education, introduced the experiences of Yellow House in China.

This event was organized with the support of Flanders Investment & Trade.