Chinese consumers more confident than ever
July 26, 2010 Category Retail, Weekly
Consumer confidence in China is higher than ever, while in Hong Kong it is well above the global average, according to a survey by marketing research firm Nielsen. China scored 109 points in the Nielsen quarterly consumer confidence survey as Hong Kong rose to 101, with the global average of 93 reflecting a rebound to the highest point since the third quarter of 2007. Any score above 100 is positive. Consumer confidence on the mainland has outscored the global average since the second half of 2006. It was up one point in the second quarter compared to the previous quarter. The survey found 73% of Hongkongers felt the local economy was out of recession, a big increase on the figure of 40% recorded a year earlier. Worldwide, an average of 42% of respondents said their country had left the recession behind. The survey was taken in May, covering 27,000 people in 48 countries.
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