Chinese consumers want internet-connected cars
January 30, 2018 Category China News Round-up, Weekly
Carmakers in China should consider making their vehicles more connected, as the vast majority of customers in the country have shown enthusiasm for the function, according to market researcher JD Power. The findings, based on a poll of more than 1,500 people nationwide, showed that 91% of respondents would choose internet-connected cars when considering their next purchase. More than 50% said they were willing to pay 20% more for connected cars.
According to the survey, the connectivity-based functions that Chinese consumers value most are road safety monitoring, remote control, vehicle health monitoring, voice recognition and interactive entertainment. “Vehicles possessing these digital innovations, as well as bringing new driving and mobility experiences, are critical factors for automakers operating in China to consider to attract customers,” said Acy Min, a marketing professional at JD Power Asia Pacific Operations. Many carmakers offer connectivity functions in some models currently available on the market, allowing drivers to turn on air conditioning and start the engine before they even get into their cars.
Volkswagen to have all its models fully internet-connected by 2019. Some startups are making connectivity one of their key selling points from day one. Electric carmaker Nio’s ES8 SUV can automatically close the windows when it rains and turn on its air purifier system based on onboard air quality conditions. Chinese consumers are also very open to autonomous driving, according to the JD Power survey, as reported by the China Daily.
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