The Flanders-China Chamber of Commerce, The EU SME Centre in Beijing and the EU-China Business Association are organizing a training course focused on ‘E-Commerce in China: how to succeed in the fast-changing Chinese market?’.
This event will take place on Monday 19 October 2015 at 10h00 (registration at 09h30) at EUROCHAMBRES, Av. des Arts 19 A/D, B-1000 Brussels.

China has become the world’s largest e-commerce market. By 2020, the number of Chinese internet users is expected to reach 80% of the total population, and 70% will shop online.
This one day course will provide you with expert insights and hands-on experience in doing online business in China, which you will be able to apply in your real-world projects.
1. Course outline

• Understand e-commerce in China – how it works compared to Europe;
• Explore the best e-commerce options in China for your company and goods;
• Open an online store in China – step-by-step guidance;
• Get your goods to the right Chinese customers – logistics and product compliance;
• Intellectual Property Rights – what you should be aware of;
• Collecting payments;
• Digital marketing for your e-commerce business;
• Building your overall e-commerce strategy;
• Case studies & best practices.

2. Who should attend?

The training course is suitable for anyone who is involved in online business. Whether you are a business owner, marketing or BD director or e-commerce manager and specialist, you will get from this course a solid foundation for successfully planning and managing online selling in China for your products.

3. Registration

To sign up for this training, please click on the following link: http://www.flanders-china.be/en/events/upcoming/e-commerce-in-china-how-to-succeed-in-the-chinese-market-19-october-10-am-brussels/subscribe

4. About your trainer: Mr Dimitry van Toorn

Dimitry van Toorn is EU SME Centre expert who specialises in e-commerce strategy for European SME’s interested in expanding in China. He started his career at Mattel Inc., worked for nearly two decades respectively in Shanghai and Hong Kong at a major product Scouting and Sourcing Agency and joined Intertek plc (Hong Kong) in 2005. The latter is a leading Testing, Inspection and Certification (TIC) company, where Mr Van Toorn developed the Global Supply Chain business stream. Dimitry initiated and founded the company trade FWD with its proprietary B2B Cross-Border Payment Solutions, B2B Financing Options, and ESCROW services business model, before embarking a new area with founding VAN TOORN & ASSOCIATES including the ‘Enter CHINA’ initiative.

VAN TOORN & ASSOCIATES Limited is specialized in supporting international SME’s establishing business entities in the Far East (emerging) markets through seminars and trainings on B2C e-commerce business in Greater China, Vietnam, and Indonesia. The key topics cover supply chain / fulfillment, (digital) payments, market quality / regulatory requirements, social media marketing, and intellectual property rights.

5. About the EU SME Centre

The EU SME Centre is a European Union funded initiative preparing SME’s to do business in China.  Located in Beijing, the Centre provides practical information, confidential advice, and training in the areas of business development, legal issues, standards and HR to facilitate market access for European SMEs. The Centre also acts as a platform to facilitate coordination amongst Member State and European public and private sector service providers to SME’s.

6. Fee & course package:

Fee: € 280(Excl. VAT)/person, includes full-day training, course material, lunch, and:

A prior technical consultation – An In house expert will help you determine:
– Whether your product or services are suitable for online business in China;
– What you stand to gain by entering the Chinese market;
– What risks you are likely to face when entering the Chinese market.
The EU SME Centre Gift Pack:
– Is China on your radar?
– Ways to enter the Chinese market.
– Exporting goods, services and technology
– Knowing your partners in China.

Tailor made follow-up services:
– Free access to the update of relevant EU SME Centre publications
– Tailored made assistance to your follow-up enquiries (free of charge for non-technical enquiries)

7. Cancellation policy:

If you cannot attend an event for which you have registered, please cancel your registration no later than 3 working days prior to the event by sending an e-mail to info@flanders-china.be. If we receive no cancellation within that date, all costs will be charged.