Five hotels penalized for using Disney name
November 30, 2015 Category IPR protection, Weekly
Shanghai has fined a hotel chain for infringing on Disney’s trademarks at five of its branches as part of an effort to protect Disney’s brand in the run-up to the opening of its theme park next year. The five hotels owned by the Shenzhen Vienna Hotels Group in Pudong district, where the theme park is due to open, were found to have used the Chinese characters for Disney on their signboards, websites and electronic displays in their lobbies without authorization. “Some of the hotels are more than 10 km away from Disneyland. This kind of behavior exploits Disney’s trademarks and goodwill and will cause real damage to its trademarks,” Xinhua quoted the regulators as saying. The establishments had infringed on trademark rights, and some were suspected of unfair competition, the report said. The hotels were fined a combined CNY100,000.
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