Hermes loses trademark dispute
February 27, 2012 Category IPR protection, Weekly
French luxury producer Hermes has lost a lawsuit against China’s Trademark Appeal Board over its refusal to cancel a trademark similar to its Chinese name. Hermes registered its English name and pattern in China in 1977, but had not yet registered its Chinese name as a trademark. The company said Guangdong-based menswear maker Dafeng Garment Factory registered a trademark similar to the Chinese name of Hermes, which could mislead Chinese buyers. The pinyin for the two Chinese names has the same spelling: Ai Ma Shi. Hermes had appealed to the trademark board in 1997 over the trademark but the board approved the Chinese company’s registration in 2001. In 2009, Hermes again appealed to the board, demanding it to cancel the disputed trademark. A Chinese court now ruled against Hermes.
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