Huawei launches independent Honor smartphone brand
January 16, 2014 Category Uncategorized
Huawei Technologies is transforming its Honor handset brand into an independent smartphone brand that targets China’s young mobile internet users between 18 and 30. Sales will be mainly made through online channels, the same tactic used by Xiaomi Corp, the maker of affordable smartphones. At the Honor brand launch ceremony, Huawei also unveiled two new dual-SIM devices, the Honor 3X and Honor 3C. The Honor 3X joins the first wave of octa-core, 1.7-gigahertz MediaTek 6592-powered devices, and it boasts 2 gigabytes of RAM and a 13-megapixel main camera. The Honor 3C features a quad-core, 1.3-GHz MT6582 system-on-chip and a 8-megapixel main camera. The price of the Honor 3X is set from CNY1,698, which is even more affordable than Xiaomi’s MI 3. The price of the Honor 3C is as low as CNY798, which is seen as strong competition for Xiaomi’s sub-brand Hongmi, the company’s low-end smartphone. Huawei has big ambitions for this new brand. Xu Xinquan, President of e-commerce at Huawei, said that the company expects shipments of the Honor brand to exceed 10 million units in 2014, with target sales of USD2 billion. Tablet computers, set-top boxes and smart televisions will in the future also be sold under the Honor brand.
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