Swedish furniture retailer Ikea has set its sights on China’s vast northwestern market and is looking to cash in on the growing opportunities from the Belt and Road Initiative. Ikea opened its Xian store last week with 57 room settings, more than 8,000 products, a 633-seat restaurant and the free “Small Land” childcare facility to give local buyers special shopping experiences. “With a total floor area of 63,000 square meters and an investment of USD100 million, Ikea’s Xian store, the first such store in Northwest China, will provide more convenient one-stop shopping experiences, bring more inspiration for home life, and warm and happy experiences to the local people,” said store Manager Guan Weining. The store will offer more than 8,000 kinds of household items. It is Ikea’s 18th store in China after it came to the country in 1998.