Luxury spending down as economy slows
January 25, 2016 Category Retail, Weekly
China’s luxury industry is still feeling the impact of the country’s economic slowdown and domestic consumers’ growing interest in shopping overseas. The industry contracted for the second consecutive year by 2% last year, with the total amount spent falling to CNY113 billion, according to Bain & Co. The decline was seen particularly in sales of menswear, watches and leather products, which were down by 12%, 10% and 5%. The anti-graft campaign, launched in 2013, combined with the effects of the economic slowdown and stock market volatility in the second and third quarters of last year, further propelled the market deceleration. The survey, which polled 1,447 Chinese consumers, found that the total amount they spent on luxury purchases overseas rose by 10% year-on-year in 2015. Japan was the most popular destination, with consumers’ luxury spending soaring by 251%. Consumption in South Korea and Europe rose by 33% and 31%. Cross-border and overseas websites took 12% of the Chinese spending on luxury goods last year.
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