Microsoft to promote use of legal Windows 7 software
December 23, 2010 Category Uncategorized
Microsoft launched a large-scale campaign to promote the authorized version of Windows 7 in China, in accordance with the latest intellectual property protection moves initiated by the government. Microsoft will use nationwide advertising, price discounts, cooperation with computer makers and face-to-face talks with customers, to encourage people in China to use the genuine version of Windows 7. During the initial stage of the campaign, Microsoft will focus on six major cities, including Beijing, Nanjing and Hangzhou, Simon Leung, Chairman and CEO of Microsoft’s operations in China, said on the first anniversary of Windows 7’s launch in the country. On November 26, Vice Minister of Commerce Jiang Zengwei said the government had launched an inspection into the use of genuine software in central and local government agencies. The first batch of 29 central government agencies has already been inspected. The Windows XP market share in China was 81.8% in November, while Windows 7’s share was a mere 10.3%, according to Net Applications, an internet analytics firm. The global figures are 57.9% and 19.7% respectively.
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