More than half a million Chinese pupils hope to broaden their horizons with academic trips to the U.S., Europe and other countries this year, up from about 350,000 last year, according to Shanghai-based 2limi.com, which organizes tours. Revenue for the entire industry is expected to hit CNY12 billion. New Oriental has about 100 tours on offer that include such destinations as the United States, Europe, Canada, Australia, New Zealand, Singapore, Japan and Hong Kong. Prices range from CNY10,000 to CNY50,000.