Number of tourist trips increasing over Spring Festival holiday
January 30, 2017 Category Travel, Weekly
More Chinese are choosing to travel during the Spring Festival holiday rather than return to their hometowns for family reunions. This year, 2.98 billion journeys are expected to be made during Spring Festival. But the number of trips made from a smaller city to Beijing, Shanghai, Guangzhou or even overseas – called reverse Spring Festival trips – are also increasing. Ctrip said it has seen an 80% increase in such trip bookings compared with last year’s holiday. Family travel packages account for more than 60% of all bookings. Reasons behind the shift are complicated. Besides the difficulty to book tickets back to a person’s hometown, many complained about new challenges brought by air pollution and even family pressure to marry. Many families opt for warmer destinations away from polluted Chinese cities. Many residents from Beijing, Tianjin and Shijiazhuang in Hebei province chose Sanya as their top travel destination to escape the cold and smoggy weather.
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