A rising number of Chinese prefer meals delivery from restaurants or dining out, instead of preparing food at home, according to KantarWorldpanel and Bain & Co’s 2017 China shopping report, “China’s Two Speed Growth: In And Out Of The Home”. While food purchases for in-home meal preparation grew by 3% annually from 2013 to 2016, food deliveries rose by 44% and dining out grew by 10% over the same period. Other findings include that e-commerce continued to skyrocket in China, growing by more than 52.6% in value. Online now represents 7% of fast moving consumer goods sales, having doubled its share of the market in the last two years. Hypermarkets declined by 2% and supermarkets or mini-markets dropped by 2%, compared to convenience stores which increased by 7.4%. The health and hygiene related category achieved high and growing penetration, along with personal care, which shows that more Chinese shoppers are willing to pay for higher-quality goods. Local brands beat foreign brands in terms of growth as local brands grew by 8.4% and foreign brands by only 1.5%, the China Daily reports.