Second Media Markt opens in Shanghai
February 28, 2011 Category Retail, Weekly
German retailer Metro opened its second consumer electrical appliance outlet in Shanghai’s Pudong New Area to tap the fast growing appliance market. “We are positive about the Chinese appliance market which is growing at the rate of 25% annually,” Ton Wortel, CEO of Media Markt China, said. The first Media Markt was opened in Shanghai last November after Metro and its Media-Saturn division set up a USD200 million joint venture with Taiwan’s Foxconn Technology Group. Another 10 Media Markts are due to open in Shanghai over the next two years, followed by more than 100 outlets nationwide from 2013 to 2015, the company said. Competitor Suning Appliance Co expects to add 370 stores nationwide this year to its existing 1,300. Gome Electrical Appliances Holdings said it will open over 400 stores this year to add to the 1,400 it has now.
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