China represents 50% of global economic growth. The Economist Magazine forecasted that China will overtake America to be the largest economy in the world by 2024. China has 1.3 billion consumers and 680 million mobile internet users. There is no greater moment than right now to look to China for future growth. Of course, doing business with China isn’t easy. Yet, the lucrative Chinese market is hard to resist. So, how can you expand to China successfully!? 
On March 29, 2017, Professor Xiang Bing, founding dean of China’s top business school, Cheung Kong Graduate School of Business delivered a keynote speech at EUCBA on “China’s Transformation: Opportunities for Business”. During the event, the opportunities and issues facing European companies as they look to expand their businesses into China were discussed. A number of distinguished guests spoke about their diverse and insightful understandings of China’s diverse markets and how you can look towards China for future growth.

Speeches on EU-China relations were given by:
Mr Jochum Haakma, Chairman, EU-China Business Association;
Mr Mauro Petriccione, Deputy Director General, DG Trade, European Commission
Mr Jo Leinen, Chair of the Delegation for the Relations with China, European Parliament

A panel discussion on “Tapping into the Chinese market for growth” included:
Mr Bo Ji, CKGSB European Dean (moderator)
Mr Bart De Smet, Chairman, Ageas
Mr Philippe Van der Donckt, Business Development Director Umicore and Vice-Chairman EUCBA
Professor Xiang Bing, Dean, CKGSB

A networking drink concluded the event.