SK Telecom launches mobile telematics service for car owners
December 23, 2010 Category Uncategorized
SK Telecom introduced what it claims is the world’s first commercial “mobile telematics” service in China. The so-called E-MIV service enables customers to use their internet-linked smartphones to remotely secure, track and manage their cars. SK Telecom’s subsidiary Shenzhen E-eye High Tech Co expects to have about 10,000 users during the first year of E-MIV operations in China. The service’s car safety and security feature detects when a car door is being forced open or when the car is being moved without the ignition being turned on. It triggers an alarm and then sends out warning text messages to the pre-registered mobile phone number. The GPS link helps to instantly pinpoint the car’s location. The service is entirely web-based. Users can also periodically check the status of the car and remotely control various components, including the car’s doors, trunk, horn and headlights, and receive the car’s operational data and maintenance history. The firm plans to add a vehicle diagnosis feature next year. It will cost from CNY3,000 to CNY4,500 to install the GPS terminal in the car and from CNY90 to CNY100 per month for the E-MIV service. “We expect to surpass CNY700 million in revenue and become the market leader in 2015,” said Peng Yangming, Chief Executive and President of Shenzhen E-eye High Tech Co. The firm will start to deliver E-MIV services in Shenzhen this month and expand to the rest of Guangdong province and to Sichuan province next year. It has six subsidiaries that operate 200 retail stores. SK Telecom bought a controlling stake in Shenzhen E-eye for CNY114 million in 2007.
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