South Korean beauty products gain popularity
March 30, 2015 Category Retail, Weekly
China’s high-end cosmetics market has long been dominated by European and Japanese firms. But South Korean beauty brands have gained popularity in recent years, drawing an increasing number of Chinese users with their innovative products and value for money. More than 60% of Chinese users of Korean cosmetic products learned about the brands only within the past two years, according to a study by global consulting firm Nielsen. About 40% of them said they planned to buy more in the next six months.
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