Tencent launches QQ chat in foreign languages
December 23, 2010 Category Uncategorized
Tencent Holdings online QQ chatting tool is now being offered in three foreign languages. QQi is now available in English, Japanese and French and is intended to provide users worldwide the opportunity to connect with Chinese friends, customers and clients, the company said. Tencent will also launch an English-language social networking site in early 2011 that will integrate QQi and its international portal. Tencent has enlisted Shanghai-based mInfo as its new search and content partner. It is incorporating mInfo’s “Guangxi” search and mobile city guide service into QQi. Gaining market share abroad would be difficult, warned Michael Clendenin, Managing Director at research and consultancy firm RedTech Advisors in Shanghai. “In more established Western markets, Tencent’s QQ instant messaging service lacks first-mover advantage and the so-called network effect that made it so popular in China,” he said. Dong Xu of market research firm Analysys International, said QQi would not be able to compete against global messaging players without adding other competitive services.
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