Type: Training Workshop
Date: February 16-17, 2017, all day
Venue: Le Châtelain Boutique Hotel, 17 Rue du Châtelain, 1000 Brussels
Member Price: €850 Pay before the event

Purchase ticket and additional information

Insights to China Economy 2017, Technology Transfer in China, Cross-border E-commerce,  SME Financing in China, Tips for Global Entrepreneurs and More

Join the latest edition of Understanding China to get ready for 2017. Aimed at EU-based partners and SME organisations, this two-day training programme will update your understanding of China and how to engage in the market. New topics covered include technology transfer, tips for global entrepreneurs looking to do business with or in China, and legal essentials for small businesses.

Refresh your China expertise, update your contacts network, and learn from experts and advisors supporting SMEs on a daily basis.

Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues.

Tentative Agenda

Day One – Understanding China
08:30-09:00 Registration
09:00-09:20 Opening Remarks by Officials from DG Grow, European Commission, Eurochambres Director of Operations, Dirk Vantyghem and EU SME Centre Director, Chris Cheung
09:20-10:30 Top Trends in 2017 to Look Out for in the Chinese Market, by Chris Cheung, EU SME Centre Director
Related reading: Dealing with Change – Business Opportunities and Challenges for European SMEs in China’s Shifting Landscape
10:30-11:00 Coffee Break
11:00 -12:30 Protecting Your Intellectual Property in China, by Valentin de le Court, China IPR SME Helpdesk Expert
Related reading: Trademark Litigation before Chinese Courts – What Evidence to Win Your Case?
12:30-14:00 Lunch & Networking
14:00-17:00 China’s Cross-Border E-commerce and Free Trade Zones: Regulation Updates and Impact on Your Business, by Rafael Jimenez, EU SME Centre Business Development Advisor
Related reading: How to Sell Your Food & Beverage Products Online in China
17:45-19:00 Networking with Snacks and Drinks

Day Two – Engaging in China
09:00-9:30 Registration & networking
09:30-10:00 Updates on China’s Trade and Investment Opportunities for EU Businesses, by China Embassy in Belgium
10:00-11:00 Accessing Finance in China for Small Foreign Businesses, by Bank of China
11:00-12:00 Technology Transfer to China: How does it Work in Reality, by Xia Wenhuan, CCPIT
Related reading: Technology Transfer & Commercialization Practice in China – Health and Medical Sector
12:00 – 13:00 Lunch
13:00 – 14:00 Doing Business with China: What Global Entrepreneurs Need to Look Out For, by Jay Xu, Chinese Entrepreneur
Related reading: Exporting Greek Soft Drinks to China
14:00 – 15:30 China Legal Essentials: Sales Contract and New Foreign Investment Law, by Yang Yuhua, EU SME Centre Expert
Related reading: Practical China Legal Guides for Small Businesses: On Chinese Turnover Tax, Sales Contracts, Reporting Rules and Employee Handbook
15:30-15:50 Coffee Break
15:50-16:50 How to Develop Government Relationships in China, by Professor Dr Jing Men
Related reading: Academic articles published by Dr Jing Men on EU-China Relations
16:50 – 17:20 Group Discussion: Feedbacks, Key Takeaways and Suggestions for Future Training
Wrap Up

Registration
To sign up for the two days of the training, please click the “Add to Cart” button to pay the registration fee online and complete your sign-up for this event.
To sign up for one day of the training, please send an email to registration@eusmecentre.org.cn to indicate which day you would like to join.
The registration fee for one day is EUR 425.
If you have any questions regarding the event registration, please send an email to us at registration@eusmecentre.org.cn.