Volvo betting on China as a manufacturing hub for the global market
December 11, 2018 Category China News Round-up, Weekly
Swedish automaker Volvo Cars is revving up its strategy to develop China as a manufacturing hub for the global market. About 40% of the vehicles made in its Daqing plant in Heilongjiang province are now sold around the world. The plant is the first of Volvo’s production facilities in China to adopt its state-of-the-art Scalable Product Architecture, and has become the sole producer globally of the carmaker’s flagship S90 sedans since November 2016. Last week, the 100,000th S90 made at the plant rolled off the assembly line; the bright silver right-hand-drive car will be shipped to the United Kingdom, one of nearly 70 countries and regions where the model is sold. “This is a truly significant event and the S90 is a milestone product for Volvo Cars. The importance lies in the fact that the S90 not only serves Chinese consumers, but is also exported to the global market with the same premium quality,” said Yuan Xiaolin, President and CEO of Volvo Asia-Pacific, in a celebratory speech at the plant.
David Stenstrom, the Daqing plant’s General Manager, said Volvo executives used to have concerns about whether China-built vehicles would meet the company’s high global standards, but those worries have been tossed aside, “because we have long proved that Volvo cars made in China have won global recognition,” Stenstrom said.
From January to October this year, sales of the S90 worldwide totaled 47,811 units, with a year-on-year growth of 40.8%. The first batch of China-made S90s was exported to Europe in April 2017, and one month later, another batch was sent to the United States. In 2015, Volvo became the first premium carmaker to export China-built cars to developed markets, when S60 sedans made at its Chengdu plant were shipped to the United States. Currently, Volvo’s exports to Europe and the United States amount to about half of all China-made vehicles sold there. Globally, Volvo sold 526,062 cars in the first 10 months this year, up 14% year-on year. Sales in China totaled 107,275 units from January to October, growing 15.2% from the same period last year. It took one month less this year than in 2017 for Volvo to sell 100,000 units in China, according to Zhao Qin, Vice President of Corporate Communications of Volvo Cars Asia-Pacific, as reported by the China Daily.
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