The food and beverage (F&B) sector is moving fast in China now, as consumers look for new trustworthy brands this presents huge opportunities for foreign businesses, particularly those with Geographical Indications (GIs). However, without understanding the market and without officially registered Intellectual Property (IP) in China, IP is not protected and Chinese companies have taken advantage of the fact that many F&B producers do not have these rights, resulting in many counterfeiting F&B products in the market. High quality and well renowned products of GIs are as valuable as trademarks to producers and should be protected in the same way.

The webinar will be delivered by the China IPR SME Helpdesk, the EU SME Centre and IPKey. Together they will discuss the current landscape of the Chinese F&B market and the methods EU SMEs should take when considering entering the market. The webinar will focus on F&B products in the wine, olive oil, beer and spirits sectors and how these products can be protected through Intellectual Property and GIs.
This webinar will highlight the following:
The nature of the Chinese F&B market and how to gain access to it
Intellectual Property for the wine, olive oil, beer and spirits sectors
Introduction to GIs and how to protect them using Intellectual Property
Key case studies.

Join IP expert, Davide Follador, and the EU SME Centre expert, Jon Echanove on Wednesday, 29 April 2015 for: “Entering China’s Food and Beverage Market for EU SMEs”.

This free, 60-minute webinar presentation and 30 minute Q&A session on Wednesday, 29 April 2015 at 10:00am Brussels time (9:00am London, 16:00pm China) will take you through a range of simple, cost-effective measures to develop your F&B business in China and protect its intellectual property. Get valuable insights from our experts, and ask questions live throughout the webinar.

Register