The Flanders-China Chamber of Commerce (FCCC), VOKA West-Flanders and the Cheung Kong Graduate School of Business (CKGSB) organized a seminar focused on: Win in China: Business Models & China Entry Strategies. The target audience of the event was CEOs, founders and managers from companies interested in doing business with China. Following registration and a sandwich lunch, Gwenn Sonck, Executive Director of the Flanders-China Chamber of Commerce (FCCC) introduced the event. Bo Ji, Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB) delivered the keynote speech: “Win in China: Business & China Entry Strategies”. “Experiences of Barco in China” was introduced by Nicolas Vanden Abeele, Executive Committee Member and Senior Vice President- GM Entertainment, Barco. A Q&A and networking session concluded the event.